Ford Salutes Those Who Serve

Ford Motor Company is grateful for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families Military Bonus Cash Offer! This exclusive offer is good toward the purchase or lease of an eligible new Ford or Lincoln vehicle.

Military Appreciation Cash is exclusively for members of the following US Military Branches; Active military personnel (Army, Navy, Air Force, Marines, Coast Guard), National Guard, Reservists serving on Active Duty, members of the Delayed Entry/Enlistment Program (DEP), Veterans within 24 months of separation, retirees, Spouse/Surviving Spouse and other household members, who are residents of the United States. See your Ford or Lincoln dealer for details and qualifications.


Register to receive the Ford Military Appreciation Cash Offer toward the purchase or lease of an eligible new Ford vehicle! For all you do for us, this is the least we can do for you.  
Qualifying military and family members include:  
  • Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard 
  • Reservists Serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
  • Veterans Separated within the last 24 months, Spouse/Surviving spouse, or other household members.


If you served, you save. It's as simple as that. Ford Motor Company will never forget all you gave to protect our country's freedom - and here's how we're going to prove it.

Qualifying military and family members include:

  • Regular Retirement
  • Reserve Retirement
  • Early Retirement(TERA)
  • Medically Retired


We can never fully "Thank You" for the sacrifices you've made for our Country - but helping you save is a start.

For those Ford customers that need to have adaptive equipment installed in their Ford or Lincoln vehicles, Ford offers up to $1000 through the Ford Accessibility Program.

Veterans separated within 24 months are also eligible.


The Military Advantage Program (MAP) is an exclusive vehicle purchase Program created by Military AutoSource (MAS), the Authorized Distributor of Ford vehicles for U.S. military personnel who are currently serving outside of the 50 United States.

You could save up to thousands of dollars on the purchase of your new Ford vehicle with guarantees and protections like:

  • Privileged Overseas Military Personnel Pricing
  • Lowest Price Guarantee
  • Exclusive Rebates
  • Guaranteed Price and Rebate Protection
  • Protection from hidden charges - MAP offers full disclosure

If you meet these criteria then we invite you to take advantage of the Military AutoSource (MAS) Program. Click here for the Overseas MAP Program location.

First Responders Appreciation Program

Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a First Responder Exclusive Cash Reward.

First Responders Exclusive Cash Reward is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2021/2022/2023 Ford and Lincoln vehicles. Not available on Mustang Shelby® GT500®, Mustang Mach 1, Mustang Mach-E, Ford GT, F-150 Raptor, F-150 Lightning, Bronco, Aviator and Navigator.

May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer's stock by January 3, 2023. Ford reserves the right to change, modify or discontinue this program at any time. Contact your dealer for complete details and eligibility.

911 Dispatchers

  • 911 Dispatchers are now eligible

Fire Department

  • Career Firefighter
  • Volunteer Firefighter


  • Police Officer
  • Sherriff/Sherriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer


  • EMT
  • Paramedic
Occupations that do NOT qualify for incentive at this time:

  • Registered Nurse
  • Ski Patrol - unless you have a current EMT License
  • CERT Team Members (Community Engagement Response Team)
  • VIPS - Volunteers in Public Service
  • Search and Rescue
  • Emergency Management Volunteers


DAV (Disabled American Veterans) is the most long-lasting veteran's advocacy and assistance group in this country. They are dedicated to one single purpose: empowering veterans to lead high-quality lives with respect and dignity.

To learn more about Ford's relationship with the DAV, click here


The Ford Accessibility Reimbursement Program makes it easy for you when it comes to selecting and purchasing a vehicle that requires adaptive equipment or modifications. 

Find out how to choose, finance and adapt a vehicle at Ford Accessibility Program


At Ford Motor Company, we believe we not only have a responsibility to create good products, but to also share good works and goodwill.